Why brand ambassadors should be part of your marketing strategy

Ambassador marketing has become one of the best ways to increase brand awareness, trust, referrals and loyalty. In today‚Äôs creator economy, the one-off, pay-to-play partnership with well-known talent is becoming…

Back to school and beyond: Building an effective optometry marketing strategy

With the end-of-year health fund rush in full swing, and back-to-school around the corner, planning an effective optometry marketing strategy is best approached with a coordinated year-long view, industry insiders…