7 Technology Marketing Challenges and Their Solutions

The core marketing objectives for any technology company are creating awareness, building preference, establishing value, and driving efficient decisions and purchases. B2B marketing efforts in the technology sector are competitive,…

3 Email-Marketing Strategies for Business Owners to Make Sales

Email marketing is for business owners who want to control how they connect with customers. Two entrepreneurs who rely heavily on email to drive purchases shared what works for them.…

Small But Mighty: Tiny Brand Advertising Strategies

In this guest post, Alicia Barker (lead image), a senior marketing scientist at the Ehrenberg-Bass Institute, asks are tiny brands always destined to stay tiny against their much larger competitors……

MarTech Interview With Rachel Kavanagh, CMO at Siren

Rachel Kavanagh, CMO at Siren discusses a few proven practices that can help marketers drive higher marketing standards: ________ Welcome to this MarTech Series chat, Rachel – tell us about yourself…

Using Email Tracking in Marketing Strategy

Post Views: 1 E-mail remains the main channel of business communication and, therefore, occupies a special place in marketing companies. However, the method of non-reflective sending emails is no…