Rachel Kavanagh, CMO at Siren discusses a few proven practices that can help marketers drive higher marketing standards: ________ Welcome to this MarTech Series chat, Rachel – tell us about yourself…
Tag: marketing updates
7 Technology Marketing Challenges and Their Solutions
The core marketing objectives for any technology company are creating awareness, building preference, establishing value, and driving efficient decisions and purchases. B2B marketing efforts in the technology sector are competitive,…
3 Email-Marketing Strategies for Business Owners to Make Sales
Email marketing is for business owners who want to control how they connect with customers. Two entrepreneurs who rely heavily on email to drive purchases shared what works for them.…
Small But Mighty: Tiny Brand Advertising Strategies
In this guest post, Alicia Barker (lead image), a senior marketing scientist at the Ehrenberg-Bass Institute, asks are tiny brands always destined to stay tiny against their much larger competitors……