“We couldn’t have predicted that,” said Lee. “We knew the dance would be big, but those early signals obviously help our team to really push momentum towards TikTok…because that’s where…
Tag: marketing operations manager salary
Pepsi identifies ‘personalisation’ as its key marketing strategy
According to the brand, the consumers today are looking at funky and entertaining content which can be consumed on-the-go with each passing minute. In the last two years, media consumption…
Coke names new marketing lead for North America amid strategy shift
Dive Brief: Coca-Cola has appointed Shakir Moin as head of marketing for its North America unit, effective Jan. 1, according to an internal announcement reviewed by Marketing Dive. Ad Age…
Angela Byrne rejoins Cognito as US Director of Business Strategy
NEW YORK–(BUSINESS WIRE)–Angela Byrne, board member for the distinguished American Cancer Society Financial Services Cares Committee, and most recently Director of Corporate Communications of TPP Healthcare, has become the US…
Behind Lexus’ multicultural marketing approach, including its Black Panther partnership
Lexus came out with a new campaign last week called “Never Lose Your Edge.” Why did Lexus choose a segmented approach, creating ads that sought to appeal to different demographics?…