Customer Collective adds strategic marketing consultancy flowresulting

Dutch strategy and marketing consultancy flowresulting has joined Customer Collective, a West European group of agencies and consultancies dedicated to the chief marketing officer (CMO) landscape. Utrecht-based flowresulting (around 15…

4 dimensions to explore before redefining a marketing strategy in a downturn

When turbulent times in the economy arrive, there is a lot of talk within the startup community about how to handle marketing costs. At a conference a couple of weeks…

Commentary: Tourism, strategic marketing are invaluable to Charleston region | Commentary

The benefits of tourism success in the Charleston region are, in many ways, apparent. You can easily see it in the region’s business growth — that ever-growing, ever-changing landscape of small…