When you think of the key promotion platforms for cars, TikTok likely doesn’t immediately spring to mind. But according to research more than 40% of TikTok users are planning to…
Tag: job titles in marketing
Small But Mighty: Tiny Brand Advertising Strategies
In this guest post, Alicia Barker (lead image), a senior marketing scientist at the Ehrenberg-Bass Institute, asks are tiny brands always destined to stay tiny against their much larger competitors……