Dive Brief: Coca-Cola has appointed Shakir Moin as head of marketing for its North America unit, effective Jan. 1, according to an internal announcement reviewed by Marketing Dive. Ad Age…
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Experts Say Email Marketing Will Rule in 2023. Here’s What Businesses Need to Know
As the end of 2022 draws closer, now is the time for businesses to plan their marketing budget for 2023 and experts say email marketing campaigns are a critical part…
The new marketer playbook: boosting marketing spend in a recession
The latest economic forecasts agree that it’s no longer a question of if, but when, a recession will happen. In fact, one research analyst recently put the likelihood of a…
Why Startups Need To Build A Social Media Marketing Strategy
In today’s ever-changing business environment, connection is critical to the growth of a company. As a result, social media has become an essential component of any digital marketing strategy A…