What Makes for a Good Marketing Strategy

Because they lack a foundational understanding, many small business owners become overwhelmed when trying to choose the best techniques for their messaging. So, let’s first examine the foundations. Definition of…

Back to school and beyond: Building an effective optometry marketing strategy

With the end-of-year health fund rush in full swing, and back-to-school around the corner, planning an effective optometry marketing strategy is best approached with a coordinated year-long view, industry insiders…