Commentary: Tourism, strategic marketing are invaluable to Charleston region | Commentary

The benefits of tourism success in the Charleston region are, in many ways, apparent. You can easily see it in the region’s business growth — that ever-growing, ever-changing landscape of small…

Why Startups Need To Build A Social Media Marketing Strategy

In today’s ever-changing business environment, connection is critical to the growth of a company. As a result, social media has become an essential component of any digital marketing strategy A…

Why brand ambassadors should be part of your marketing strategy

Ambassador marketing has become one of the best ways to increase brand awareness, trust, referrals and loyalty. In today’s creator economy, the one-off, pay-to-play partnership with well-known talent is becoming…

What Makes for a Good Marketing Strategy

Because they lack a foundational understanding, many small business owners become overwhelmed when trying to choose the best techniques for their messaging. So, let’s first examine the foundations. Definition of…

Behind Lexus’ multicultural marketing approach, including its Black Panther partnership

Lexus came out with a new campaign last week called “Never Lose Your Edge.” Why did Lexus choose a segmented approach, creating ads that sought to appeal to different demographics?…

TikTok Publishes New Marketing Playbook for Auto Dealers

When you think of the key promotion platforms for cars, TikTok likely doesn’t immediately spring to mind. But according to research more than 40% of TikTok users are planning to…

Nakheel Leverages Sprinklr to Unify its Customer Experience and Marketing Strategy Across More Than 50 Social Media Accounts

Sprinklr announced that Nakheel is leveraging Sprinklr to unify its customer experience and marketing strategy across more than 50 social media accounts. With more than 50 social media accounts tied…

Cyware Grows Marketing Leadership in North America with Industry Veteran New Hires

NEW YORK–(BUSINESS WIRE)–Cyware, the industry’s leading provider of the technology platform to build low-code SOAR and threat intel automation powered Cyber Fusion Centers for enterprises and MSSPs/MDRs, and threat intelligence…

6 Alternative Marketing Tactics to Make Your Brand Stand Out

Opinions expressed by Entrepreneur contributors are their own. The digital landscape is defined by constant change — what worked yesterday may not work tomorrow. For instance, keyword stuffing was an…